MOTIVATING ACROSS CULTURES

Now let's talk about motivation in cultures, but first it is important to solve a big puzzle; What is the cultural motivation?

To define cultural motivation is important to distinguish two concepts that have been questioned by ages, needs and goals or achievements, for motivation may issue based on the aspirations of the human behavior, those reasons may vary depending on culture the country and the living conditions of people, so while some cultures of third world countries the motivation can be focused on stand in the day to day and get basic resources for survival, in developed countries the motivation may be aspirational, based on luxury and self-realization.

Maslow´s Theory

To define the concept of cultural motivation, we may refer to Maslow's pyramid, which bases its theory on human needs, explaining that, when humans meet their most basic and essential needs, creates needs and desires for self-realization as a person.

A clear application of Maslow's theory can be seen reflected in the difference between the wishes of people in countries such as Ethiopia and the United States, where needs may be dictated by the economy and the purchasing power of its inhabitants. For this reason, while a resident of Ethiopia can always seek fulfillment of physiological needs, a person from the United States can aspire to needs framed in the step of recognition or self-realization.

McClelland Theory

Moreover we have the theory of McClelland who put aside the physiological needs and focuses more on behavior and attitudes among humans, mainly by defining three types of behavior; who they want to stand out in a group of people and demonstrate its success and victory, those who want to have an impact on other people and influence their behavior and those who want to belong to a social group and have contact with other human beings

Herzberg Theory

in third place we find the theory proposed by Herzberg, which frames the human motivation in the workplace and divides it into two factors; hygienic and motivational. The first refers to a subject that depends on the individual but on the company you work for, such as wages, social benefits, conditions of the workplace, among others, which, having no power to decide about them, avoid dissatisfaction but do not generate satisfaction. But on the other hand there is another motivational factor that is related to the satisfaction of office that the individual plays and tasks that is responsible, which are manageable for the individual functions and thus involve feelings related to personal growth, recognition within the organization and self-realization.

There are also theories X and Y that differentiate the behavior of employees within an organization, defining the X theory that means that the worker is pessimistic in the performance of their duties and responsibilities have always seeks to avoid, and for that reason to pressure, punish and reward to encourage their work. Theory Y, in contrast, emphasizes the worker as the main asset of the company and values within the organizational structure. He considers that the employee feels committed to the goals of the company and therefore always work motivated and satisfied.

Which is the best way to motivate a person?

From my point of view, the best way to motivate a person to recognize their achievements and make him understand that makes active and vital part of the group which carries out its work, as this allows it to continue doing things with commitment and thus improve each again in their work performance, and when the group feels the motivation among the members thereof, this encourages a group that has conduct satisfaction and constant improvement within the team.

the leaders of each group are responsible for this to happen, stop it must know the team very well and know what your greatest needs as a person in society to satifacerlas, thus making the employee feel fulfilled, not only as workers but also as human beings.